Coolest Taiwanese Guy

Data, Product, and Digital Marketing

SEO Experiment in Ranking Boost on a Budget

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Update (10/05):

1005 Rank Update

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A client of mine was asking me why all his category pages are ranking on the first page for their targeted keywords except one. After a quick look, I soon discovered two issues on that given category page.

  1. Poor landing page design (poor UI design, lack of functionality and low quality content)
  2. Lack of popularity (lack of social signal as well as relevant backlinks)

My solution is easy. Redesign the landing page with better user interface. Rewrite existing content and extend the article length by actually offering value to visitors (tips, how-to and why buying from us info). Build links via how-to videos hosted on Youtube with transcriptions later published on the site. Self-promote each video tutorial through company’s existing social channels. Due to its experimental natural, we are also trying to keep the total spend under $500 USD with 10 weeks turnaround.

Campaign Budget Breakdown:

  1. Landing page rewrite: $40
  2. Landing page creation: Free (in-house)
  3. New on-site application: Free (in-house)
  4. Campaign content creation: $20
  5. Video production & script drafting cost: $300 ($15*15)
  6. Video post production: Free (in-house)
  7. Video transcriptions: Free (in-house)
  8. Video promotion: $75 ($5*15)

Campaign Goal & Benchmark:

Starting date: 9/15/2015 – #32

Get the targeted URL ranked on page 2 in 10 weeks for a high competition and high commerciality keyword.

Experiment Method:

  1. Landing page redesign
  2. Content rewrite – new 1600 word article
  3. Add New application
  4. Embedded videos
  5. Set up campaign page and link back to landing page (1600 words + embedded videos)
  6. Drip feed 15 articles over 10 weeks (transcription + embedded video) – link back to campaign and landing page

Campaign Scheduling:

  1. Length of the campaign – 10 weeks
  2. One Youtube video /per week
  3. One on-site transcription post/per week
  4. Syndicate every post to all other social sites /per week
  5. Youtube optimization
  6. Youtube – link back to article page + landing page + target page

Content Syndication:

  1. Vimeo – link back to campaign page + landing page
  2. Tumblr – link back to campaign page + landing page
  3. Facebook – link back to campaign page
  4. Twitter – link back to campaign page
  5. Google+ – link back to campaign page