I am so psyched when the news came out the other day. I just can’t image what damage we as search-mobile-hybrid marketers can do with this new feature. Here is a brief explanation directly from Big G: Deep linking allows the Google+ app on mobile devices to direct clicks on a shared post that contains deep link information to a resource within your mobile app if the user has it installed. If the user does not have your app installed, they are prompted to install it before accessing the resource. Deep linking can be used on shared basic posts and shared interactive posts.
There are only 4 steps to get the feature set up:
- Create a client ID for each supported platform
- Choosing a deep-link identifier
- Sharing with deep linking
- Handling incoming deep links
Check out the setup/installation document here.
Other resources for App Indexing and Google+ posts integration: