Last week, I got an email form one of our marketers asking me how to get the maximum SEO benefits from an upcoming event she is going. We came up with some pretty good ideas and I would like to share them with you in today’s article. Hopefully, you will get inspired by them and come up with some other killer ideas for your next attending events.
In fact, attending and getting interviews at conferences can be more than just networking and getting industry insights, but it’s also a very good opportunity for content, link building and SEO. Below is a list of possible ways to leverage your next attending event and possibly make it a more meaningful and relevant to your search engine marketing campaign.
Submit to event listing websites. Most of the popular event sites are showing up prominently in search engines. Here are some free ones you can easily start with: Zvents, AllConference, ConFabb, Yahoo Upcoming and Eventful. And you can always do a “submit your event” search to find more similar sites.
- Guest blog on the conference website. Directly contact webmasters of the conference website or editors of their blog to see if there is any guest blogging opportunity. Having backlinks from the official site not only can help you with the relevancy but also is great to increase the SEO authority of your site.
- Publish relevant content on the press release section of your own site and submit them to the popular press release sites. Again, here is a list of free and popular press release sites: PRlog, I-Newswire, SeeNation, 1888PressRelease, SanePR, ClickPress, OpenPR and IdeaMarketers.
- Blog about this upcoming event. Make sure that the content will be unique and high quality, which people would love to link to or syndicate your content somewhere else.
- Research and compile a “Top 10 List” related to your industry. List posts are easy to create and are great linkbaits because they are informative, useful, and can save your readers a lot of time collecting the best content on specific topics themselves.
- Create Event Guide or Event Checklist before the conference. People love checklists or guides, especially when they are free. The event checklist can not only increase your chances of getting links but also generate buzz around your brand and website.
- Guest blog on other industry websites/ blogs. Again, the idea is to get relevant content published on relevant websites/ blogs, which is not just good for SEO but also good for getting relevant traffic to your site.
- Interviews with event speakers or industry experts. To interview with experts in your niche and create articles/ podcasts out of these, you will easily get baclinks to your site.
Of course, there are many other possible ways, but I think you get the idea. Again, let me know if you have any comments or suggestions.